Team & Career · Topic 23 of 27
Why is merch so important?
One shirt often earns you more than thousands of streams.
A shirt quickly leaves you a few euros of profit. For the same amount you'd often need thousands of streams. That's why merch is one of the most important income sources for many artists.
- You sell the most right after the show, at the merch stand.
- Print on demand is risk-free: items are only printed after they're ordered, so you need no stock.
- Good design turns your fans into walking adverts.
In shortMerch is money and advertising at the same time.
All figures are rough guidelines for beginners and focus on Germany. They are no substitute for legal or tax advice.
