Release & Production · Topic 15 of 27
How do you plan a release?
A release starts weeks before the release.
A song that simply drops on a Friday often gets lost. Planning ahead gives it a real chance. Here's a simple timeline:
- About 4 weeks before: upload the song to your distributor.
- Then: pitch the song for editorial playlists via Spotify for Artists.
- Share a pre-save link: fans save the song before release and it lands in their library on release day.
- In the weeks before: post snippets, studio moments and a countdown.
- On release day and after: ask fans to save and share the song.
Every release gives Spotify's algorithm new data. Releasing regularly helps more than one big release a year.
In shortA release starts weeks before the release: upload, pitch, pre-save, content.
All figures are rough guidelines for beginners and focus on Germany. They are no substitute for legal or tax advice.
